The online journalism diploma module at JOMEC
Antony Mayfield - Marvels
"What the deuce?," I said to myself as I logged onto my Myspace account, which had taken on some curious and no doubt coincidental facets of upstart younger brother Facebook.
It just goes to show that there's nothing like a bit of healthy competition to turn the order on its head, and the rise of social networking sites in recent years shows this. Another example, Friendsreunited.com, failed to adapt to the trends of other sites that offered the content for free and faded into relative obscurity.
Antony Mayfield, the head of content and media for search engine optimization company Spannerworks, presented a lecture brimming with scary statistics.
Over 1.25 billion people are now connected to the wonders of the world wide web, and we sit here facing the most all-encompassing and pervading technological marvel since a plummy Scotsman dreamed to show the world in a box.
The difference from television obviously lies in the content, which is predicted will be 70% user-generated by 2010. This network provides a platform for human potential the likes of which has never been seen.
We hope it can be trusted to an audience passive enough to be constantly reliant on Google ("the world's front page") for its information, even when the url is a well-known brand.
It just goes to show that there's nothing like a bit of healthy competition to turn the order on its head, and the rise of social networking sites in recent years shows this. Another example, Friendsreunited.com, failed to adapt to the trends of other sites that offered the content for free and faded into relative obscurity.
Antony Mayfield, the head of content and media for search engine optimization company Spannerworks, presented a lecture brimming with scary statistics.
Over 1.25 billion people are now connected to the wonders of the world wide web, and we sit here facing the most all-encompassing and pervading technological marvel since a plummy Scotsman dreamed to show the world in a box.
The difference from television obviously lies in the content, which is predicted will be 70% user-generated by 2010. This network provides a platform for human potential the likes of which has never been seen.
We hope it can be trusted to an audience passive enough to be constantly reliant on Google ("the world's front page") for its information, even when the url is a well-known brand.
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